Identity-based consumer behavior

نویسندگان
چکیده

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Identity-based consumer behavior

a r t i c l e i n f o Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity and of generally accepted principles regarding the drivers of identity-based behavior complicates comparisons across these literatures. To resolve that problem, we propose a simple but inclusive definition of identity...

متن کامل

Identity-based motivation and consumer behavior

Choices are often identity-based yet the identity-to-choice link is not necessarily obvious for reasons articulated by the identity-based motivation model (Oyserman, D. (2009). Identity-based motivation: Implication for action-readiness, procedural readiness and consumer behavior. Journal of Consumer Psychology). Specifically, which identities are salient and what identities mean in the moment ...

متن کامل

Identity-based motivation: Implications for action-readiness, procedural-readiness, and consumer behavior

Choices are often identity-based but the linkage to identity is not necessarily explicit or obvious for a number of reasons. First, identities feel stable but are highly sensitive to situational cues. Second, identities include not only content but also readiness to act and to use procedures congruent with the identity. Third, identities can be subtly cued without conscious awareness. Fourth, w...

متن کامل

Identity-Based Motivation: Constraints and Opportunities in Consumer Research.

This commentary underscores the integrative nature of the identity-based motivation model (Oyserman, 2009). We situate the model within existing literatures in psychology and consumer behavior, and illustrate its novel elements with research examples. Special attention is devoted to, 1) how product- and brand-based affordances constrain identity-based motivation processes and, 2) the mindsets a...

متن کامل

constructing gender identity through narratives based on hallidays metafunctions

هویت, شکل دادن و بازنمایی آن در گفتمان, توجه بسیاری از محققان این رشته را به خود جلب کرده است. تحقیق حاضر بر شکل دادن به هویت جنسیتی هشت تن از دانشجویان ایرانی مشغول به تحصیل در دوره کارشناسی ارشد از طریق بررسی روایات آنان از تجربیات شخصی, متمرکز شده است. تحلیل داده ها در این تحقیق مشتمل بر سه بخش است: بخش اول شامل کدگذاری موضوعی روایات است که بر اساس آن هویت جنسیتی شرکت کنندگان در تحقیق بر اسا...

15 صفحه اول

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: International Journal of Research in Marketing

سال: 2012

ISSN: 0167-8116

DOI: 10.1016/j.ijresmar.2012.08.002